VENTURE THINKING LTD
The company behind Keep Thinking, an open research lab and journal on AI, markets, and society.
The company
VENTURE THINKING LTD is a private limited company, incorporated in England and Wales on 15 September 2025. It owns and publishes Keep Thinking, and it runs the small advisory practice the journal describes: audits of where AI belongs in a business, right-tool scoping, and local AI deployment.
The company is independent. It does not resell models, take vendor commissions, or work to partner quotas.
Company record
| Registered name | VENTURE THINKING LTD |
|---|---|
| Company number | 16718766 |
| Company type | Private limited company |
| Jurisdiction | England and Wales |
| Incorporated | 15 September 2025 |
| Registered office | 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom |
| Public record | Companies House |
Nature of business
- Information technology consultancy
- Management consultancy
- Business support services
- Educational support services
The publication
Keep Thinking
Analysis, not hype: what the technology actually does, what the market actually pays for, and what it does to the people and institutions in between.
Read the journalContact
Write to hello@keep-thinking.com, or by post to the registered office above. For a project, file a brief at keep-thinking.com/work.
© 2026 VENTURE THINKING LTD. Registered in England and Wales, company number 16718766. Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. This page sets no cookies and runs no trackers.